Professor of Sociological Theory at Leipzig University (Germany) and Professor of Analytical Sociology at Linköping University (Sweden). Member of the steering group of the Swedish Excellence Center for Computational Social Science (SweCSS). Vice-President of the International Network of Analytical Sociology (INAS). Elected fellow of the European Academy of Sociology (EAS).
Recent Publications
Seeded Topic Models in Digital Archives: Analyzing Interpretations of Immigration in Swedish Newspapers, 1945–2019. Sociological Methods and Research (2024).
Partisan Belief in New Misinformation is Resistant to Accuracy Incentives. PNAS Nexus (2024).
Network Segregation and the Propagation of Misinformation. Scientific Reports (2023).
Urban Scaling Laws Arise from Within-city Inequalities. Nature Human Behaviour (2023).
My research spans three areas: cultural dynamics, social norms, and inequality
Much of my work centers around how people use social cues to guide their choices (e.g., to select a worthwhile book, to break only irregularly sanctioned norms) and how these behaviors interact to bring about hard-to-predict collective outcomes (e.g., the emergence of bestsellers, normative change, swings in public discourse). A spatial perspective to sociology also interests me, especially in relation to social inequality within and between cities.
My research appeared in the European Sociological Review, Poetics, Social Forces, Sociological Science, Sociological Methods & Research as well as in general interest journals such as Management Science, Nature Human Behaviour, PNAS, and Science Advances.
My early work received the Robert-K-Merton-Award (2017), the Karl-Polanyi-Award (2016), and the Anatol-Rapoport-Award (2014).
Leipzig and Linköping
At Leipzig University, I head the chair for Sociological Theory and the Master’s program track in Experimental Sociology and Computational Social Science. I am embedded in the research incubator Leipzig Lab with an interdisciplinary project on Climate Discourse.
At Linköping’s Institute for Analytical Sociology, I am involved in three research groups:
The text analysis group studies dynamics of public discourse. We develop machine-learning applications for the large-scale analysis of text in sociology. Using digitized corpora as social sensors, our research explores swings in public opinion and the evolution of shared interpretations of societal developments and events.
The cultural dynamics group looks at cultural markets as testbeds for socially influenced behavior. One important research question is whether social influence can change people’s behavior—and thus render collective outcomes socially produced. Other research questions concern the spread of misinformation and the politicization of culture.
The spatial inequality group investigates the self-reinforcing dynamics of urban growth, the pace of life in cities, and the escalating urban-rural divide in economic prosperity and individual life chances. We explore an increasingly uneven economic geography in which cities’ attraction of talent and big cities’ extreme diversity add to inequality between smaller and larger places.
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Marc Keuschnigg, Kungsgatan 56, 601 74 Norrköping, Sweden
keuschnigg.org 