Social Norms

In my research on social norms, I use lab, online, field, and natural experiments. As norm-compliance is context-dependent, I am interested in how local conditions and strategies learned in daily interaction influence social behavior. Bringing social context into controlled experiments is particularly relevant for sociological research which—unlike most experimental research in economics and psychology—fully acknowledges the importance of context effects in a multi-level explanation of individual action.

Thou Shalt Recycle: How Social Norms of Environmental Protection Narrow the Scope of the Low-Cost Hypothesis.” Environment and Behavior 50(10):1059-91.

According to the “low-cost hypothesis” (LCH), attitudes explain behavior only if complying with personal convictions requires little effort. However, evidence for the LCH remains ambiguous and recent studies have reported contradictory results. This research reconciles prior findings on household waste recycling and argues that many environmental behaviors evolved into every day, “normal” practices increasingly encouraged by social norms, and thus slip out of the LCH’s scope. We combine a natural experiment exploiting households’ variation in geocoded walking distances to drop-off recycling sites in Munich, Germany (N=754) with an online survey (N=640) measuring local intensities of recycling norms. Our results suggest that normative change narrows the LCH’s scope to include only environmental action for which normative expectations are weak.

Disorder, Social Capital, and Norm Violation: Three Field Experiments on the Broken Windows Thesis.” Rationality and Society 27(1):96–126.

Adding to the debate about the “broken windows” thesis, we explain minor norm violation by people’s beliefs on sanctioning probabilities conditional on contextual cues: signals of disorder and local social control. In three field experiments, we show that minor norm violations foster further violations of the same and of different norms. Disorder effects are significantly stronger in neighborhoods with high social capital. Varying the net gains from deviance it shows that disorder effects are limited to low-cost situations. This paper received the Robert-K-Merton-Award in 2017 and the Anatol-Rapoport-Award in 2014.

On the Transportability of Laboratory Results.” Sociological Methods & Research, Online First.

We evaluate (1) the sensitivity of laboratory results to locally recruited student-subject pools, (2) the comparability of behavioral data collected online and, under varying anonymity conditions, in the laboratory, (3) the generalizability of student-based results to the broader population, and (4), with a replication at Amazon Mechanical Turk, the stability of laboratory results across research contexts. Using incentivized games of fairness, trust, and reciprocity, we find that rates of behavior and the exact behavioral differences between decision situations do not transport beyond specific implementations. Most clearly, data obtained from standard participant pools (students, crowdworkers) differ significantly from those from the broader population. This undermines the use of empirically motivated laboratory studies to establish descriptive parameters of human behavior. Directions of the behavioral differences between games, in contrast, are remarkably robust to changes in samples and settings. Moreover, we find no evidence for either anonymity effects nor mode effects potentially biasing laboratory measurement. These results underscore the capacity of laboratory experiments to establish generalizable causal effects in theory-driven designs.

Using Crowdsourced Online Experiments to Study Context-dependency of Behavior.” Social Science Research 59:68-82.

We use Mechanical Turk’s diverse participant pool to conduct online bargaining games in India and the US. First, we assess the internal validity of crowdsourced experimentation through a variation of stakes (PPP$0, 1, 4, and 10) in the Ultimatum and Dictator Game. Monetary incentives induce more selfish behavior but, in line with most laboratory findings, the particular size of a positive stake appears irrelevant. Second, by transporting a homogeneous decision situation into various living conditions, we explore context-dependency using variation in participants’ geographical location, regional affluence, and local social capital. Across “virtual pools” behavior varies in the range of stake effects. We argue that quasi-experimental variation of the characteristics people bring to the experimental situation is the key potential of crowdsourced online designs.

Click here for a tutorial on how to conduct large-scale online experiments on a crowdsourcing platform.

The Dark Side of Leadership: An Experiment on Religious Heterogeneity and Cooperation in India.” Journal of Socio-Economics 48:19–26.

In this field-like lab experiment, we investigate the voluntary contribution to public goods in culturally heterogeneous groups with a laboratory experiment conducted among 432 Hindu and Muslim subjects in India. With our specification of “Leading by example” we test for an interaction effect between leadership and religious heterogeneity in a high stake environment. While cultural diversity does not affect contributions in the standard linear Public Goods Game, it reduces cooperation in the presence of a leader. Furthermore, we show that preferences for conditional cooperation are only prevalent in pure groups. In mixed groups, poor leadership and uncertainty about followers’ reciprocity hinders the functionality of leadership as an institutional device to resolve social dilemmas.

Click here for a tutorial on how to bring cultural heterogeneity into lab experiments.

The Use of Field Experiments to Study Mechanisms of Discrimination.” Analyse & Kritik 38(1):179-201.

logo_akThis paper discusses social mechanisms of discrimination and reviews existing field experimental designs for their identification. We present common approaches to study discrimination based on observational data and laboratory experiments, discuss their strengths and weaknesses, and elaborate why unobtrusive field experiments are a promising complement. However, apart from specific methodological challenges, well-established experimental designs fail to identify the mechanisms of discrimination. Consequently, we introduce a rapidly growing strand of research which actively intervenes in market activities varying costs and information for potential perpetrators to identify causal pathways of discrimination. We end with a summary of lessons learned and a discussion of challenges that lie ahead.