I am an assistant professor at The Institute for Analytical Sociology (IAS) in Sweden.
My work centers around how people form beliefs to guide their choices (e.g. to select a worthwhile book, to break only irregularly sanctioned rules) and how these behaviors interact to bring about often hard-to-predict collective outcomes (e.g. the emergence of bestsellers, normative change).
I ground my research on statistical modeling, online data, social experiments, and computer simulation. With this toolkit, I work in three substantial areas:
social dynamics, norms, and inequality
Being surrounded by computer scientists and statisticians, I believe in the power of social theory. The substantive significance of empirical findings often only emerges through theory as an interpretive lens. We shouldn’t just “find” empirical effects, but unearth the underlying social mechanisms by reference to generalizable theories. Many mechanisms defy disciplinary boundaries. My research thus syndicates concepts, tools, and results also from the neighboring social sciences.
Due to the economy’s decisive role in contemporary societies, I further believe that economic sociology has the capacity to explain a wide range of social phenomena. These relate to topics of general societal relevance such as cities, markets, and networks and are often intertwined with issues of social inequality. My research and teaching takes this explanatory potential into account, reflected also in my co-authoring of a two-volume textbook on economic sociology.
Committed to advancing experiments in sociology, I edited two special issues on experimental methods, headed the Munich Experimental Laboratory from 2015–2017, and served as the principal investigator of a two-year project concerned with the “External Validity of Experiments in Sociology” funded by the German Research Foundation (DFG).
Working at IAS, I became involved in big-data analytics and the emerging field of computational social science. With digital data becoming increasingly abundant, I share the perception that digitalization has profound consequences for the way in which societies function, influencing whom we interact with, the information we receive, the items we consume, and our beliefs and opinions about various social matters. My current leading of research groups on cultural dynamics at Spotify and geocoded online experiments acknowledge these developments. In a recent review article, I elaborate on the close connection between analytical sociology and computational social science.
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Publishing info: Marc Keuschnigg, Norra Grytsgatan 10, 601 74 Norrköping, Sweden